Her exceptional skills and dedication catapulted her from the baseball fields to the NFL, fostering collaborations with icons like Lindsey Vonn, Tom Brady, and Julio Jones, under the banner of leading brands such as Under Armour. It was through these dynamic interactions that the concept of Launch was conceived, with encouragement from luminaries including Billy Crystal. In March 2010, Dr. Liz harnessed her extensive expertise to create a venture aimed at making specialized care accessible to a broader audience.

Launch began in a modest 12 x 12 office within an Olympic bobsled training gym, a modest but significant foundation for what was to become a paradigm shift in orthopedic and fitness care. Discontent with the conventional model's limitations, including brief, impersonal sessions, Dr. Liz was driven to prioritize meaningful patient relationships and quality outcomes, leading to the development of a practice model that emphasized personalized care over traditional billing metrics.

By 2013, Launch had experienced considerable growth, reflecting Dr. Liz's deep-seated values and adaptability. The opening of its current location during the 2020 pandemic underscored the resilience and commitment to providing exceptional, individualized care amidst adversity. Launch distinguished itself with a cash-based model, debunking myths about costliness by demonstrating how such a framework can enhance therapeutic relationships and overall client savings, thereby redefining efficiency and effectiveness in healthcare delivery.

Committed to serving a wide demographic, Launch extends its services to all individuals, starting from age 4, irrespective of background or ability level. This inclusivity is a testament to Launch's mission to cultivate a healthier, more vibrant community through unparalleled physical therapy and fitness coaching.

Integral to its ethos, Launch has also initiated LaunchCARES, a non-profit branch dedicated to enriching lives across the greater Washington DC area by partnering with local non-profits. This initiative embodies the principles of community, wellness, self-confidence, and social skills enhancement, marking a significant stride toward making quality care accessible to underserved populations.

The foundation of Dr. Liz's success and the ethos of Launch is profoundly influenced by her education at an all-women's university, an experience celebrated by the art displayed in her office, honoring her as Alumni of the Year in 2023. This background has not only shaped her personal journey but also her leadership style, emphasizing the recruitment of a team that mirrors her vision and values. By assembling a group of highly seasoned professionals, Dr. Liz champions a leadership model that relies on the collective wisdom and empowerment of her team, significantly amplifying the impact of Launch.

Dr. Liz and her team's journey from Launch's modest inception to its stature as a leader in health and wellness encapsulates a narrative of vision, resilience, and unwavering commitment to excellence. Through innovative care models, a dedication to inclusivity, and a community-focused mission, Launch Physical Therapy and Fitness Coaching redefines the essence of care, proving that a personalized path to wellness is not only possible but profoundly impactful.